A new Marvel exhibition has called on Genelec to save the day with 70 smart IP loudspeakers to bring the company’s history to life.
The exhibition, titled Marvel: Earth’s Mightiest Exhibition, was produced by Semmel Exhibitions and aims to offer new insight on Marvel’s 80+ year history in Wellington, New Zealand.
The exhibition’s narrative, driven by Marvel’s most iconic stories and characters, is enhanced by an immersive soundscape provided by a Genelec sound system, with the audio for the project delivered in a collaboration between Sebastian M. Purfürst, LEM Studios, and acoustic scenographer Markus Hossack.
The pair specified 70 Genelec 4430 smart IP networked loudspeakers for the exhibition, delivering a complex matrix of loudspeakers spread across the exhibition space. The immersive audio is powered by a central processing unit that feeds all acoustic events based on the Dolby Atmos standard.
The duo’s superpower came in the form of Genelec’s Smart IP offering, which circumvented complex routings which would require more cabling for power, audio, and networking.
Hossack explains: "This was such a fun project to work on, but once we had finished our studio production, we faced some complex on-site challenges.
"Reverberations and reflections caused problems, as well as sound spilling between galleries. We were also faced with very tight deadlines for set-up and on-site mixing. Additionally, the creation of a high-fidelity listening experience coupled with highly detailed audio events and the dramatic concept of the exhibition was also a challenge. The possibilities presented to us by Genelec’s Smart IP loudspeakers meant that we were able to resolve all these issues with relative ease. Thanks to Smart IP, build time was cut in half – since just one ethernet cable delivers power, audio and sophisticated loudspeaker management.”