Loek Wermenbol on the power of partnership in retail AV

Loek Wermenbol of First Impression Audiovisual joins Paul Milligan to explore the challenges of AV integration in today’s retail environments. He explains why off-the-shelf solutions often fall short, stressing the need for bespoke strategies built around customer journeys and close client collaboration. With a strong focus on concept development and long-term partnerships, Wermenbol shares how thoughtful consultancy is key to creating impactful, future-ready retail experiences.