Datapath defies the odds at BetFred HQ

Datapath defies the odds at BetFred HQ
Online betting titan, BetFred, saw its HQ undergo a multi-million pound revamp, powered by a Datapath control system.

The HQ, home to 450 Betfred employees, required an upgrade to its digital signage messaging, with multiple displays in prominent positions throughout the building.

Content comes from a variety of sources, including employee messages, news, live TV and company information. The main office area consists of two 4x3 videowalls and a 3x2 videowall, as well as a single display in the reception area.

Betfred required a single user interface for control of content across all displays, with Datapath’s Aetria emerging as the system for comprehensive content flexibility.

Datapath’s VSN V3 videowall controller sits at the heart of the system, with a VSNMicro 600 supporting pixel management in BetFred’s reception area.

The system is equipped with Image 2K graphic cards and VisionSC-HD4 capture cards, with Aetria-WC-Pro software allowing operators to switch content sources or display templates.

Datapath also provided a comprehensive commissioning service to BetFred staff, offering support with bespoke templates and layouts, as well as ensuring operators had access to the tools required for full display control.