BenQ hires new UK B2B sales director in vertical market push

Sam Pomfret BenQ

BenQ has appointed Sam Pomfret as its new UK director of B2B sales as part of wider restructuring with a focus on addressing vertical markets.

Pomfret joins BenQ from her role as commercial director at AV distributor Sahara and will lead the sales team in an effort to concentrate more on end users.  

She said: “During my time in distribution, I have seen how end user trends have evolved, and continue to evolve today. The [BenQ] product range focuses on high-end signage, smart meeting and collaboration solutions, and they are strong in both education and corporate environments. With the explosion in meeting room technologies, BenQ has positioned itself at the cusp of this change. I’m looking forward to working with BenQ’s exciting portfolio at a time of huge opportunity for the business.”

Other new positions in BenQ include Lisa Yates, head of workplace technology, Chris Goff, head of pro AV and education, Gemma Jimenez, senior sales manager, Laura Harle, marketing manager for workplace technology, Jess Golding marketing manager for education and pro AV, and Carly Cheshire, head of B2C sales.