AtlasIED has appointed Pieter Claes as directof of sales – EMEA, assisting to strengthen relationships with local customers, channel partners, and sales representatives across the region.
As director of sales – EMEA, Claes will work closely with AtlasIED’s sales team, independent manufacturer representatives, and key channel partners to strengthen relationships, expand market opportunities, and drive growth across strategically targeted verticals.
Claes takes on the role with more than 15 years of experience in AV sales and channel development, previously serving as regional sales director, Biamp, where Claes worked closely with customers, partners, and integrators.
Matt Czyzewski, executive vice president, AtlasIED, commented: “Pieter is an incredibly welcome addition to our team. He brings a wealth of industry knowledge, strong relationships, and a deep understanding of the EMEA market. His experience will be instrumental in strengthening our presence in the region, building connections with our partners and customers, and positioning AtlasIED for continued growth across EMEA.”