Artwork created with quantum computing receives world premiere on DOOH’s Bradford Media Wall

Artwork created with quantum computing receives world premiere on DOOH’s Bradford Media Wall
Quantum Splash, a world first artwork created using a unique quantum computing water simulation, was premiered on the Digital Out of Home (DOOH) Bradford Media Wall in Britain.

The 20 second experimental film was produced by MOTH, the technology company bringing the creative industries into the quantum era, in collaboration with artist Freddie Sanders. 

It was commissioned to celebrate the Bradford Quantum Hackathon by an organising group comprising the University of Bradford, Quantinuum, Bradford 2025 UK City of Culture and Aqora, in support of the UNESCO International Year of Quantum.

The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water. Physics simulations are a foundational challenge across industries such as computer games, architecture and materials research. 

According to recent reports, the water simulations alone in the upcoming video game Grand Theft Auto VI may have cost as much as an entire blockbuster game in the past. The visualisation of water references quantum computing alongside the world-famous Bradford City Hall Clock Tower - a nod to cultural and technological innovation in Bradford past, present and future.

The work premiered on the Bradford Media Wall, the expansive 195.84 square metre full motion DOOH advertising screen managed by Ocean Outdoor on behalf of the cultural and entertainment venue Bradford Live. 

The broadcast forms part of the Bradford Quantum Hackathon, a one day celebration of innovation, creativity and the city’s historic role as a birthplace of innovation and industrial revolution.