Amscreen appoints Karst to head European push

Amscreen, UK digital media owner, is supporting its recent expansion into Europe with a dedicated division for central and eastern areas of the continent.

Winfried Karst, an executive at out of home specialist Kinetic in Europe, will head up the division as chief executive officer for Central and Eastern Europe. He will aim to develop and manage network partners for Amscreen in the region.

Karst will be based in Frankfurt and will report to Amscreen CEO Simon Sugar and also work closely with deputy chairman Tom Goddard and European managing director of sales & marketing, Chris Forrester. The appointment follows Amscreen’s recent announcement that a deal with BP Europe SE would see digital signage units installed in forecourts across Germany, Poland, Luxembourg, Switzerland and Austria. Karst’s brief will be to manage local partner relationships as well as drive new sales for Amscreen.

Karst previously acted as Kinetic’s COO for Germany & CEO Switzerland. Between 2005 and 2009 he was involved in the establishment of Kinetic’s European Network.