Digital analyst, author, and AI futurist Brian Solis will deliver ISE 2025’s opening keynote, sharing his vision on how pro AV and systems integration can change through AI developments.
Solis is head of global innovation at cloud-based platform ServiceNow, with more than 60 industry research publications published and eight books written on disruptive trends, corporate innovation, business transformation, and consumer behaviour.
Solis’ research studied and predicted the impact of the digital revolution on business and society, with the keynote to focus on why business leaders should rethink their organisations for an AI-orientated future.
The future of AI-driven technology development will be explored, as well as the opportunities and challenges for the pro AV and systems integration business, exploring why automation has become the standard rather than the objective. Solis will also explore the importance of augmentation to set businesses apart, and how leaders can cultivate the mindset to drive AI-use in growing organisations.
The keynote will also focus on industry pain points such as inertia, business contact loss and outdated systems, as well providing solutions that restore connections and drive progress.
Solis commented: “I’m beyond excited and also inspired to explore the possibilities AI creates for pro AV and systems integration leaders. While there’s a ton of uncertainty and challenges ahead, I prefer to see the future through an optimistic lens. Together we’ll learn how to find clarity in the unknown and lead the way for everyone to follow. See you in Barcelona!”
The ISE 2025 opening keynote will take place on Tuesday 4 February at the Fira Barcelona.