The Adam Hall Group has hired Jason Echols to head up Cameo international sales and Kati Eismann to take charge of strategic and operational marketing.
Echols has been in the post of business development manager, lighting technology since May 1, 2020, while Eismann took on the role of global marketing director on June 1, 2020.
Echols is supporting the business development team directed by COO Markus Jahnel and is tasked with the international expansion of the Cameo sales network and further expansion of the lighting technology brand in the rental, installation, and industry sectors. He joins Adam Hall from EK Lights where he was sales director for Asia.
He said: “I look forward to greeting our customers and partners from the international Cameo sales network here in Neu-Anspach [Germany] and to convincing them of the brand’s ingenuity through hands-on demonstrations and training courses.”
Markus Jahnel, COO of the Adam Hall Group, said: “[Echols’] many years of experience in the American and Asian pro lighting market make him the perfect man for this key position.”
Kati Eismann takes on responsibility for all the Adam Hall Group’s marketing activities, from online and brand marketing to customer relationship management, and campaigns and advertising. She has experience from A&R and marketing positions at Warner, Universal, and Virgin; marketing, sales, and brand building expertise in the fashion, entertainment, and lifestyle sectors at Eastpak and Endemol; and managerial roles as managing director at Idols & Brands and client service director at Mindshare.
Pietschmann, CEO of the Adam Hall Group, said: “[Eismann] will help us lay down the tracks to propel the global branding and digitalisation of the Adam Hall Group’s marketing.”