Netgear to focus on simplicity for SMEs

Netgear to focus on simplicity for SMEs
Netgear has unveiled a new vision to meet the growing business demand for scalable and secure connectivity. Netgear for Business is evolving its mission to serve small to medium enterprises by sharpening its focus on delivering networking products that provide simplicity, reliability and cost-effectiveness.

image: Netgear for Business president Pramod Badjate

 

“The business world is evolving quickly and so are we. Networking is no longer just about being online; it’s about leveraging that connection to drive innovation, collaboration and experiences,” said CJ Prober, Netgear CEO. “In this next era of Netgear we’re stripping away complexity, removing friction, and reimagining what business networking can be so that our customers don’t just keep up with change, they lead it.”

Leading this evolution is Netgear for Business president and GM Pramod Badjate. Since joining nine months ago, Badjate has been driving a strategic repositioning to make Netgear the go-to partner for small and medium enterprises facing increasing digital demands. Netgear has experienced rapid growth in this segment, with over 15% revenue expansion last quarter and double-digit growth forecasted for 2025.