Absen appoints James Cook as OOH and sports European industry development director

Absen appoints James Cook as OOH and sports European industry development director
Absen has appointed James Cook as European industry development director OOH and sports following the retirement of Ross Burling.

Prior to his retirement, Burling headed up the OOH and sports division, growing its team and securing a range of projects throughout Europe. Burling dedicated 34 years of service to the AV industry, working for a range of AV manufacturers and specialising in DOOH and sports for the past 25 years.

Cook takes over in the role, bringing a wealth of expertise following an extensive stint in previous global sports development roles, including the supply of LED display solutions for well-known premier league stadiums.

Cook commented: “Having always admired Ross and working with him closely in the past he will leave big shoes to fill, but I’m motivated to follow in his footsteps and am looking forward to working with such a dynamic team.

“This is my first time working for a manufacturer, I’m excited to showcase and strengthen Absen position in the LED market and promote its ability to supply both high-end and affordable solutions to fulfil our customers’ needs.”








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