ISE 2020 Panel: Should the AV sector be investing more resource into content creation?

Peter Cliff from Holovis, Lee Dennison from White Light, Tyson Reed from One Media and Loek Wermenbol from First Impression join Inavate EMEA editor Paul Milligan for a panel discussion at ISE 2020 on the topic of content creation. Do clients need convincing to part with cash for content? How are you getting content people in your business? Will we see more AV companies with content departments?

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