Stage Audio Works opens doors to showroom at new Johannesburg premises

South African event and entertainment technology specialist Stage Audio Works (SAW) opened a new showroom at its new premises in Kyalami Park, Midrand, Johannesburg.

The move comes as the company’s MI retail sales division shifted to a heavier online focus, reducing requirements for physical space.

The business is split across two buildings; one that houses sales, distribution and service operations including a showroom that houses SAW’s full portfolio; and the other that houses manufacturing for SAW’s own brands along with a dedicated showroom.

Will Deysel, group CEO of SAW, said: “In addition to providing significant cost savings on the physical space, it’s also an excellent opportunity to streamline our warehousing and operations and we’ve invested in automated storage and racking to facilitate that.

“We’re also delighted to unveil a brand new showroom for our own product ranges in the manufacturing building, including Pixel Plus LED display products and Stage Plus, our well established brand of flight cases, staging and trussing.

“This is in addition to our main showroom in the operations building that includes a new listening room for Sennheiser products – a brand we’ve been proud to distribute in South Africa for many years. The new operations building also houses several fully functional meeting rooms and conference spaces showcasing our state-of-the-art solutions for that market – namely the QSC Q-Sys Ecosystem, Sennheiser, Atlona video gear and Pixel Plus LED displays.”

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