QSC sets up EMEA HQ and parts ways with Shure
QSC and Shure Distribution UK and Germany have parted ways with QSC opening an office in Sinsheim Germany to serve as its EMEA headquarters.
QSC has also taken on former Shure employees Duncan Savage and Torsten Haack to head up the UK and Ireland and Germany and Austria respectively.
Markus Winkler, senior vice president of QSC Systems and managing director of QSC EMEA, said: “Establishing a regional headquarters in Europe brings us closer to key geographic markets and enables us to expand in-region services to better serve our distributors, channel partners, influencers and end customers.
“The corporate AV&C systems market is of particular focus to us. Given the ongoing convergence of AV and IT, multinational end user clients increasingly expect closer ties with manufacturers to inform better long-term investment decisions. Additionally, they look to us to help coordinate multinational and global AV&C deployments with their chosen, qualified channel partners.”
QSC will also open sales and business development offices in the United Kingdom and Germany on June 1, 2018. Comm-Tec and Audiologic have been signed as QSC for Germany/Austria and the UK respectively.
Peter James, managing director of Shure Distribution UK, said: “For many years, QSC had a long-standing and excellent partnership with both Shure Distribution companies. Because of this strong partnership, QSC has grown into a leading technology brand in Germany and the UK. QSC and Shure remain complementary, class-leading brands that collectively provide exceptional end user value. We will work closely with QSC in the coming months to ensure a professional and seamless transition for our customers in these regions.”