19.04.16

Primaton furthers AV push with Outline signing

Luca Giaroli Jan Smejkal Pavel Lenoch and Lorenzo Sassi
L to R: Luca Giaroli, Jan Smejkal, Pavel Lenoch, and Lorenzo Sassi

Italian pro audio manufacturer Outline has appointed Primaton as its exclusive distributor for the Czech Republic and Slovakia.

Primaton is headquartered in Prague and targets touring, production and installation markets. Founder Pavel Lenoch said: “Our new distribution agreement will now allow us to provide high level concert, theater and club type loudspeaker systems all across Slovakia and the Czech Republic.”

Adding Outline to its inventory furthers Primaton’s play for the AV market after it teamed up with Prolight in 2013.

“Now that we can offer high end Outline audio products, we can continue to grow our established business in the audiovisual sector. This is very important because we can now supply super quality products for all the AV vertical markets,” added Lenoch.

“Primaton believes that it is essential to provide and promote regular presentations, training and workshops. Our experience shows that these are the very effective tools to attract and maintain clients. This special attention to helping our clients and the ability to now offer Outline products is a great combination to grow business in all our market verticals.”