NEC promotes automated signage platform at UK showcase
NEC unveiled Vukunet, an automated delivery platform for digital signage, to the UK market at its 2012 Showcase in London's O2 Arena.
The event on April 25 gave the company the opportunity to demonstrate the platform that handles inventory management, campaign planning, ad delivery and billing, and reporting system.
Vukunet manages advertising campaigns for media buyers and networks.
Wonderworks Walkway Media is using Vukunet to supply a DOOH, signage, information and advertising network across a target of 30 shopping centre locations across the UK in 2012.
Dirk Hülsermann, manager of DOOH Solutions for NEC Display Solutions Europe, said: "Until now, there was no way for an advertising agency to communicate with all the different networks – because they speak different electronic languages and also because the market is too fragmented. For the first time, Vukunet brings together advertising agencies and digital-out-of-home media owners in one single cloud-based solution. Media owners can aggregate their networks into a nationwide buy with Vukunet.
"This is a revolution, as it brings sellers and buyers of DOOH media together. With automated processes to handle every aspect of the campaign on the fly as well as billing, Vukunet can smooth the entire process and reduce the amount of manual labour required."