Harman Professional has appointed Jason Bethune as business development leader for themed entertainment.
Bethune will focus on driving growth in the global themed entertainment market, with a special emphasis on developing relationships and opportunities with major players such as Disney, Universal Studios, Six Flags, and other leading theme park operators.
Bethune has more than 20 years of experience across business development, sales, and operations in the professional AV industry. His expertise spans strategic planning, system integration, and AV technology systems for complex environments.
Most recently, Bethune served as director of business development for themed entertainment and Cruise Ships at PSX, where he drove growth strategies, developed partnerships, and managed a range of entertainment accounts.
His prior roles include executive leadership positions at The Integration Factory, Bose Professional, and Music Group