Ocean Outdoor UK has been appointed as the DOOH media partner for one of Europe’s biggest property development companies, rolling out digital signage across London.
The first phase of the long-term contract covers three of British Land’s central London estates including Paddington Central, Regent’s Place and Broadgate, as well as Liverpool Street.
This initial phase will see the rollout of 33 small format full motion screens, extending Ocean Outdoor UK’s existing small format network across London to 114 screens in total.
British Land’s investment in DOOH aims to support the redevelopment of pedestrianised neighbourhoods including Broadgate. The rollout will see DOOH signage used at a mixed-use retail and leisure destination adjacent to Liverpool Street Station which sees a total of 98 million passengers travelling via Liverpool Street Station as of March 2025.
In Paddington Central, Ocean Outdoor UK will manage the advertising contract for the existing large format community LED screen which carries coverage of international sports events such as Wimbledon and hosts film screenings. Additional discussions are ongoing to supply similar community screens to be installed on a permanent basis in Regent’s Place and Broadgate
In Paddington Central, Ocean will also manage the advertising contract for the existing large format community LED screen which carries coverage of international sports events like Wimbledon and hosts film screening. There are discussions for similar community screens to be installed on a permanent basis in Regent’s Place and Broadgate.
Nick Shaw, CEO, Ocean Outdoor UK, commented: “The addition of British Land to our portfolio is a significant milestone. This new partnership extends our DOOH portfolio into new and emerging London hotspots, growing The Loop, our premium small format network across the city. For brands, this represents a prime opportunity to reach affluent outdoor audiences in close proximity to two of London’s busiest stations with a blend of live, curated content and creative advertising.”