Pioneer Pro Audio drops in at dropout

Pioneer Pro Audio drops in at dropout
Pioneer Pro Audio's CM Series surface mount speakers have been installed in a high-end Milan sneaker store.

Founded in 2018, dropout is an Italian-based business specialising in the sale of authentic limited edition sneakers and streetwear. The company recently opened a flagship outlet in the Quadrilatero Della Moda, Milan’s high-end shopping district, with a raw industrial look that breaks with the patterns of traditional clothing stores.

Metal elements create space on the apparently crumbling concrete walls, acting as hangers for clothing, brackets for footwear displays, while other decorative elements add to the atmosphere.

As the first retailer of its kind to appear in the midst of Milan’s ‘luxury giants’, dropout was determined to capitalise on its key location by presenting its products through an impactful premium shopping experience for its clientelle. As part of the design brief for the new store, it was important to the dropout team that its audio system was of high quality, and flexible enough to deliver not only background music but also live DJ sets for special events.

The Pioneer Pro Audio system at dropout was installed by specialists Andrea Leone and Sergio Caio of Skeldon Soc. Coop. who had to take into account the design element of the store as well as the technical aspects of the audio requirement.

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