Lab Gruppen and Lake announce 3 new hires as Lilja returns

Tomas Lilja Labgruppen and Lake
Tomas Lilja

Lab Gruppen and Lake have appointed Tomas Lilja as brand leader, Håkan Alfredsson as product category leader and Anders Jutebrant Ivarsson as R&D manager.

Lilja returns to Lab Gruppen to define and implement the company’s brand strategy after holding the position at Lab Gruppen between 2000 to 2009. 

He said: “Lab Gruppen and Lake have never left my heart and when I had the opportunity to meet the Swedish team again and also experience the powerful framework of Music Tribe, it was absolutely impossible for me to resist this opportunity. 

“I can clearly see how the market has changed both in its applications but also from a technology point of view, which opens so many opportunities for the brand and the wonderful people behind it.”

Alfredsson will communicate with Lab Gruppen and Lake’s clients and departments and assist the development of new products as well as revisions to existing ones.

Lilja said: “With Håkan’s extensive real-life experiences in rental and install as an engineer and manager in the pro-audio field with 35 years in the business, he will be helping Lab Gruppen and Lake company to deliver technological advancements.”