ISE outlines host of new events and initiatives for 2018 show

Mike Blackman on stage at ISE 2017
On stage: Mike Blackman, managing director of Integrated Systems Events

Integrated Systems Europe 2018 will see host of new events – including Avixa’s Tide conference and a projection mapping competition – as well as the return of ISE staples such as the InAVation Awards and the Smart Building Conference.

The Tide (Technology. Innovation. Design. Experience.) conference was first held at the InfoComm show in June 2017. It will start the day before ISE 2018 opens at the Okura Hotel in Amsterdam. Organisers intend to explore creative forces and business decisions affecting the AV industry and look at how businesses can make the most of these concepts. The TIDE conference will focus on Design Thinking for Business and the programme will be applicable to all design professionals, end customers and AV channel delegates.  

The World Masters of Projection Mapping is a competition with both the final and awards’ presentation occurring during ISE 2018. It is produced by Amsterdam Light Festival, the RAI Amsterdam and ISE. Attendees will be able to view the finalists’ 3D-light displays from canal boats sailing from the Amsterdam RAI convention centre to the competition location.

Five shortlisted video artists will create a work of video art to be mapped onto the three-dimensional architecture of the EYE Filmmuseum, to be experienced from multiple viewpoints. 

Judging will be led by Amsterdam Light Festival Creative Director Lennart Booij and will take place on February 8. The winner will be announced at ISE on February 9 at 12:30pm at an awards event featuring the five finalists. 

XR Summit ISE is a one-day B2B strategy conference focused on the Virtual (VR), Augmented (AR) and Mixed Reality (MR) industry. It will take place in the RAI on February 6 to explore technologies, business strategies and solutions, and how they impact the AV business.  

XR Summit ISE will deliver market intelligence and best practice case studies from XR experts and is suited to ISE attendees from ‘the channel’ as well as a number of  vertical market sectors such as entertainment, finance, construction, education, training, events, simulation, digital signage, medical, real estate and conferencing.

ISE 2018 will also see a new XR Technology Zone next to Hall 8 (Park Foyer) to show the AR, VR and MR technologies and B2B solutions from a range of companies. Central to this new floor space will be an installation from ISE partner Holovis, a mixed reality solutions provider for the entertainment, industrial, and retail sectors. 

Another hall, Hall 15, will be added at the front of the RAI Amsterdam, adding more than 4,000 sq. metres of additional space. More than 1,200 exhibitors are expected to participate in ISE 2018, including more than 180 exhibiting for the first time. 

ISE co-owners Avixa and Cedia will hold ISE educational programmes with a new Ticket Shop available through the ISE website. Attendees can buy a range of Avixa or Cedia passes for individual or groups of sessions. There is also the option to purchase a Joint Association SuperPassthat allows access to all Avixa and Cedia education sessions at a single price. 

The InAVation Awards powered by InAVate and ISE, will also return on the evening of the first day of the show, February 6, 2018. For more information and to purchase tickets or vote for winners head to InAVationAwards.com

ISE 2018 will be held February 6 to 9 at the RAI Amsterdam. Some conferences will start on February 5, 2018.