Italian fashion house Bulgari has used Digital Projection’s Titan and M-Vision range to give Dubai’s Gate Building a serpentine makeover in celebration of the 75th anniversary of its Serpenti iconic collection.
Founded in 1884, Bulgari is famous for its luxury jewellery, watches and accessories. This year, the brand celebrates the 75th anniversary of Serpenti, a snake emblem that has exalted almost every Bulgari watch and piece of jewellery, with a worldwide tour. Between 15th and 24th September, Dubai played host to Serpenti: 75 Years of Infinite Tales, a celebration of the grandeur of Serpenti’s heritage. At the heart of the milestone event held at the Dubai International Financial Centre (DIFC) gate, was an immersive projection mapping show, implemented by Dubai-based projection mapping expert company Artabesk and brought to life by Digital Projection’s laser projectors.
Standing at 72 metres high and 66 metres wide, The Gate Building in DIFC, a national landmark that symbolises the flow of investments into and out of the region, was turned into a monumental canvas for the occasion. Bulgari entrusted Artabesk with the task of projecting onto the building to carry out the captivating celebration of the serpent motif.
The 75th anniversary show featured a stage platform, created by Artabesk, to rig the projectors and angle them towards The Gate Building. The company also double stacked 1-Chip DLP M-Vision laser projectors in order to reach similar brightness levels as one Titan 37000.
Alongside Digital Projection projectors, Artabesk chose Dataton Watchout media server to deliver the video content for Serpenti: 75 Years of Infinite Tales. The video content was also created by Artabesk’s creative team, who developed a detailed storyboard in collaboration with the Bulgari creative team to create the show, interpreting the concept of Serpenti’s metamorphosis throughout the years.