Events specialist Creative Technology (CT) has announced that is will “substantially†restructure its German operations in a bid to improve company efficiency and retain market share in the country.
The company states that its customer-facing offices in Germany (Stuttgart, Cologne and Berlin) will remain open, but they will soon service and administer business activities from one of its main offices in the UK, Holland, Spain or in the USA, Middle East or Asia Pacific.
CT’s Stuttgart office will now oversee sales and project management, headed up by business development director Mike Dörfling.
Christ Elsten has furthermore taken the role of managing director for Holland and Germany, and will work alongside commercial director Albert Deltour.
Elsten commented: “The refocus of knowledge, people and equipment in a single operating base will make us more flexible, efficient and competitive. This is a key driver in our ambition to build a solid and diverse business across Holland, Germany and mainland Europe.”
Dave Crump, CEO of CT in Europe and the Middle East, added: “Germany continues to be an extremely challenging and competitive marketplace, however it forms a key part of our international network and we will continue to support our German clients and to deliver projects.”