KFC Netherlands and Belgium sign digital signage deal with Zeta

KFC Netherlands and Belgium sign digital signage deal with Zeta
ZetaDisplay has entered into a new partnership agreement with KFC Netherlands and Belgium and omnichannel CRM and order management platform BOOSTR Agency to deliver digital signage to more than 100 KFC restaurants in the next 12 months.

ZetaDisplay has worked with KFC since 2015 with its webOS supporting the delivery of digital communications and campaigns in its restaurants in Nijmegen, Arnhem and Almere.

This partnership will see KFC’s digital signage estate expanding to include new and remodelled restaurants across the Netherlands and Belgium. Each restaurant will feature six screens as digital menu boards and tests are underway at several restaurants with external facing window digital screens aimed at passers-by. 

For internal communications, the staff area of most restaurants will feature additional signage for "Crew TV", which serves as KFC’s internal news network and communication channel. 

The various means of communication in and around KFC's restaurants are carefully coordinated and planned for each period through a nationwide path-to-purchase, with printed and digital assets seamlessly integrated. In this way, all touchpoints are consistently and effectively used. 

ZetaDisplay is working in collaboration with BOOSTR Agency, a strategic approach that is bringing additional value to KFC. BOOSTR Agency has been working with KFC since 2020 and with offices in Amsterdam and Zwolle, delivers the execution of the marketing communication in and around all restaurants in Netherlands and Belgium, for both the head office and the individual franchise partners.

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