Sony Electronics announces complete lineup of 4K HDR Bravia pro displays

Sony Electronics is adding 16 professional Bravia 4K HDR displays to its portfolio with the launch of the BZ50L, BZ40L, BZ35L and BZ30L series, which are optimised for commercial environments.

With options covering high-end, mid-range and standard needs, and sizes from 43 inches to 98 inches, the new lineup offers an array of displays to address virtually every demand, while incorporating Pro Bravia features such as a wider viewing angle and a smart System on a Chip (SoC) platform.

The latest professional BRAVIA display series consists of the following models.

The flagship BZ50L with Sony XR processing and unrivaled picture quality boasts 780 nits of brightness in a larger sized display: 

·       FW-98BZ50L (98 inch) 

The high brightness, non-glare BZ40L series with X1 processing achieves 700 nits at a high 47% haze with anti-reflection (except for the FW-85BZ40L, which achieves 650 nits at 58% haze), without loss of contrast:

·       FW-85BZ40L (85 inch)

·       FW-75BZ40L (75 inch)

·       FW-65BZ40L (65 inch)

·       FW-55BZ40L (55 inch)

The enhanced BZ35L series features increased storage and 550 nits of robust brightness and an X1 Processor:

·       FW-85BZ35L (85 inch)

·       FW-75BZ35L (75 inch)

·       FW-65BZ35L (65 inch)

·       FW-55BZ35L (55 inch)


The complete BZ30L series offers a full range of sizes, X1 processing (except for the FW-98BZ30L, which is equipped with an XR Processor) and 440 nits of brightness:

·       FW-98BZ30L (98 inch) 

·       FW-85BZ30L (85 inch)

·       FW-75BZ30L (75 inch)

·       FW-65BZ30L (65 inch)

·       FW-55BZ30L (55 inch)

·       FW-50BZ30L (50 inch)

·       FW-43BZ30L (43 inch)


All 16 models incorporate sustainability elements – from the use of SORPLAS recycled plastic and less ink usage on the cartons to an optional stand for less waste and ECO Dashboard for better understanding power consumption based on settings configuration.

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