Sony adds Kramer control to Bravia displays

Kramer Electronics and Sony have announced the integration of Kramer Control Brainware into Sony’s BZ35F series of Bravia 4K HDR professional displays.

 The control processor software turns the already impressive displays into the centerpiece of any AV installation with game changing control, automation and analytics features.
The software-based control solution makes it innately scalable and future proof, providing unparalleled control and automation tools for virtually any space. From modern meeting rooms to advanced digital signage applications, Kramer Control Brainware eliminates the need for additional control processor hardware and cabling, greatly simplifying installation and reducing costs.

Kramer’s Control solution will be available for all Sony professional Bravia BZ35F series displays and can be installed using a USB upgrade license key, which is activated by a local integrator.

“Pairing Kramer’s code-free, drag-and-drop control platform with Sony’s Bravia pro series monitors is a win-win for our joint customers,” said Theresa Alesso, Pro division president, Sony Electronics. “By offering integration with manufacturers such as Kramer, Sony Electronics is providing users with the tools and capabilities they need most, while creating a highly robust, interoperable and versatile platform.  We are excited to provide Sony Bravia users with an additional all-in-one solution for simplified, software-based room control.”

“We are thrilled about this Sony-Kramer integration, it represents an enormous opportunity to provide our shared customers with the industry’s best professional displays, control and automation,” said Aviv Ron, vice president of business development & strategy for Kramer. “Sony Bravia displays running Kramer Control Brainware are optimally suited to serve as a centre piece for several of our new Kramer@Work modern meeting space solutions.”

Kramer’s new Control solution will be available for the following Sony Bravia BZ35F display models:
•    FW-43BZ35F (43-inch)
•    FW-49BZ35F (49-inch)
•    FW-55BZ35F (55-inch)
•    FW-65BZ35F (65-inch)
•    FW-75BZ35F (75-inch)
•    FW-85BZ35F (85-inch)

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