Italian loudspeaker designer and manufacturer Eighteen Sound has announced the purchase of CIARE brand, with immediate effect. The purchase broadens Eighteen Sound’s product line and its global outreach.
Speaking on move, Eighteen Sound CEO Pierpaolo Marziali commented, “The brand acquisition is strategically aimed at repositioning the CIARE name.”
He added: “It is a fundamental step of a broader Eighteen Sound initiative to widen our product offering and client base. With the CIARE brand we will be able to utilize our engineering expertise as we expand into the mid-level segment of the sound reinforcement marketplace, as well as providing to the hi-fi and automobile markets.”
Giacomo Previ, director of global sales said: “Eighteen Sound will revitalize and strengthen the brand, while maintaining its focus on the professional audio marketplace. The CIARE brand will be maintained autonomously and continue its 70 year history.”