Analog Way recently signed Ligra as its Italian distributor to bolster its position within the system integration and rental industries in the country.
Gianluigi Cravedi, CEO of Ligra, said: “The goal of this new distribution agreement is a deeper penetration into the Italian market with a high-end range of solutions capable to grasp the real needs of system integrators, rental technicians and designers.â€
John De Cet, EMEA Sales Director at Analog Way, said he was pleased with the agreement and added: “[Ligra] has a strong experience in distributing major AV pro brands and also the expertise for implementing systems in demanding installations."