UK-based AV integrator TVC Technology Solutions, part of TVD Group, has transformed luxury bookmakers Star Sports Betting in the centre of London with state-of-the-art AV equipment.
Building upon TVC’s relationship with Star Sports, the integrator was approached to help create a new flagship store in Mayfair, London. As the second shop in this location, they wanted to take their luxury bookmaker experience to the next level and stand out as the future of luxury betting shops. Using the latest technology available within the betting industry, TVC transformed the two-storey venue with multiple videos walls, display screens, touch screens, digital signage, and audio.
Lucia Maguire, MD at TVD Group, commented, “We have been working with Star Sports for five years and with members of the senior management team for Star Sports for over eight years. Star Sports is one of the fastest growing independent bookmakers in the UK and we are so proud to have assisted it on its way with innovative technology, which enhances the appearance and the performance of the shops and the customer’s experience.”
The project involved TVC installing a range of detail-rich 43-in Samsung Hospitality screens, offering crisp and vivid colours to immerse customers in every subtle detail. A further seven 50-in Samsung Crystal UHD 4K TVs were also securely mounted throughout the venue.
To create a truly captivating experience for Star Sports customers, TVC installed two ultra-narrow bezel video walls and five 5 x Advantech 43-in touch screen monitors, to show digital newspapers to bookmakers. Behind each reception desk, TVC placed two Vestel 49-in digital signage screens suitable for 24/7 operation. To complete the screen line-up, a 49-in DynaScan Ultra High Brightness display for the ground-level shop window, specifically designed for high ambient light environments to show live horse racing action externally at street level.
