‘Amazement Park’, Wake The Tiger, has announced plans to create an 80,000 square foot experience at Westfield London, aiming to become the largest immersive art experience in Europe.
Set to open in Summer 2026, the experience will aim to immerse visitors in an interconnected world, following from the surreal and expansive experience at the park’s first location in Bristol, UK.
The new venture at Unibail-Rodamco-Westfield’s largest UK leisure and entertainment venue will mark the company’s largest project to date, inviting Londoners and tourists into a parallel world of art and imagination.
The design and delivery of the space will involve hundreds or artists, makers and multidisciplinary creatives, focusing on shared values around sustainability and cultural engagement on a mass-scale storytelling platform.
Graham MacVoy, co-founder and CEO, Wake The Tiger, explains: “When we conceptualised Wake The Tiger we knew we were taking a risk to create something unique, utilising decades of experience and working with hundreds of creatives at the cutting edge of storytelling. It’s been phenomenally successful with over 500,000 visitors since opening and now is the time to bring Wake The Tiger to the capital.
Since launching in 2022, Wake The Tiger has welcomed visitors from more than 70 countries. As a certified B Corporation, it continues to push the boundaries of immersive storytelling, blending creativity, environmental purpose and community engagement alongside entertainment and wonder. This West London expansion marks a major leap in scale, ambition and reach. In tandem with the announcement, there are a limited number of exclusive investment opportunities for visionaries to join Wake The Tiger’s mission; “Inspire. Disrupt. Believe. For a better world.”
Photo credit: Wake The Tiger