Vioso appoints James Belso as UK & Ire regional sales representative

Vioso appoints James Belso as UK & Ire regional sales representative
James Belso has joined Vioso as its regional sales representative, AV, for the UK and Ireland.

The appointment marks the latest steps in Vioso’s ongoing recruitment programme, supporting the company’s growth in the pro AV and visitor attraction markets in the UK and Ireland. 

In this new role, Belso will harness his industry network and serve as the primary point of contact for the UK, a market that the company sees as one of its most important markets.

Belso takes on the role with more than 25 years of experience working with display manufacturers, boasting a strong background in the pro AV and visitor attraction sectors. Previously, Belso has held senior sales positions at display manufacturers, working across all levels of the industry to develop an understanding of its challenges and opportunities.

Benjamin Fritsch, CEO, Vioso, commented: “We are delighted to welcome James to the Vioso family. He brings significant value to both our company and our customers. What sets James apart is his strong alignment with our values and those of our partners. At Vioso, we foster a culture of collaboration, innovation, and excellence—and James embodies these principles. We are very pleased to have him on board.”

Pcitured (L to R): James Belso, Benjamin Fritsch, Vioso.