Shure has appointed Hub Media as its authorised distributor for African markets, in a move aimed at strengthening access to pro-audio products across the continent.
The partnership is expected to support customers across sectors including corporate, education, government, broadcast, houses of worship, live events, and musical instrument retail channels, where the need for reliable audio performance and informed local support continues to grow.
Yassine Mannai, associate sales director at Shure MEA (pictured above), added: “As demand continues to evolve across Africa, it is increasingly important for customers to have both access to the right technology and the support needed to deploy it effectively. Our partnership with Hub Media reflects that focus, allowing us to strengthen availability, technical engagement, and customer support across key markets.”