Sennheiser hires in a bid to expand business in Middle East

Sennheiser hires in a bid to expand business in Middle East
Sennheiser has appointed Arif PK as area sales manager for the company’s system solutions channel in the UAE and Qatar.

Arif will work with distribution partner Venuetech in the UAE, with a focus on business communications, system integration and broadcast. He will also use his experience in Qatar to work to deliver new business across all verticals and strengthen Sennheiser’s existing customer network.

Mig Cardamone, director of sales and marketing at Sennheiser Middle East, said: “We feel that the Middle East - with special focus on Qatar and the UAE, given the upcoming major events - continues to prove that it is a very crucial market with a demand for high quality audio equipment and international expertise. With over a decade of experience in largescale AV projects specifically in those key markets, we feel it is a great synergy to have Arif join our team and build momentum for Sennheiser.”

Arif has worked for system integrators in the UAE and Qatar and will use that experience to work to expand Sennheiser’s footprint in the UAE and Qatar through connections with distributors and integrators.  

Before joining Sennheiser, Arif was the country manager in Qatar for Mayflex/Excel Networking, a converged IP solutions provider. He has also held senior sales positions in CGC (Qatar) and Pixel Projects AV, a regional AV system integrator, where he managed the GCC region. 

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