ROE Visual has announced the establishment of ROE Visual UK and the appointment of Nick Shaw as business development director for the UK.
ROE Visual aims to strengthen its marketing position with this move to open a base for operations at Production Park and hire new staff. The subsidiary ROE Visual UK sales office will offer direct support and service in the local market, aiming to enhance and grow ROE Visual's sales opportunities in the UK.
Having established offices in China, Europe, the United States, and Japan, ROE Visual has deliberately chosen to launch its UK office and demo space at the live production hub Production Park. This choice marks ROE Visual's leading position in the live event industry and its existing relationship with both industry-integrated higher education institution Backstage Academy, the XPLOR centre, the world's first research and innovation centre for entertainment technology and production, as well as other prominent Production Park tenants, such as 4Wall and TAIT.
Shaw brings nearly 20 years of experience from both the system integrators and manufacturers' side of the AV space, he has operated in the broader EMEA marketplace in his previous roles within Samsung, NEC, and Nanolumens. Shaw is familiar with product-to-market implementation processes and has performed in vertical markets, ranging from corporate to retail, broadcast, and DOOH.