Qatar Museums confirmed that it will continue to implement innovative systems in a bid to continue its digital transformation and enhance public access to its cultural content.
The organisation stated that it has earned nine international recognitions in 2026 across two digital awards programs, The Webby Awards and Awwwards, recognising projects that span AI-powered visitor tools, immersive digital environments, and online cultural programs that are designed to connect global audiences with Qatar’s museums, heritage, and collections.
Awards were received for the Qatar Museums AI Tour, and the National Museum of Qatar Metaverse Pilot Project, a live digital museum environment that combines 3D spaces, AR, XR, and AI-driven interaction.
Speaking to the Qatar News Agency, Asma Al Jefairi, director of digital experience, Qatar Museums, commented: "These results show how Qatar Museums is using digital tools to make culture more accessible, engaging, and relevant to audiences not just in Qatar, but worldwide. By using advanced technologies such as generative AI and immersive 3D environments, we are preserving our heritage while re-imagining how the world interacts with it."
Photo credit: Qatar News Agency