Powersoft’s T Series amplifier platform is powering the Crossover store in the Exchange TRX shopping centre in Kuala Lumpur’s international financial district.
Crossover is a multi-label retail space and concept flagship store housing labels such as Carhartt WIP, Aries and Patta. The shop needed to transform the in-store audio experience to match its avant-garde retail ambiance.
In pursuit of clear, consistent and high-quality audio, the sustainability-conscious store approached loudspeaker manufacturer NNNN, which specified Powersoft T Series amplifiers to power its speakers.
Integrator Concept Associates decided to tailor the audio setup to the unique architectural features of the store, ensuring even distribution of sound without overpowering certain areas, while blending in with the store’s design and avoiding impacting the shopping experience during the installation process.
For the installation at the Crossover concept store, Powersoft T604A was selected for its audio performance, integration flexibility and energy efficiency. Noor explains that T604A’s ability to deliver high power with minimal energy consumption aligned with the store’s sustainability goals, making it the “ideal choice” for this install.
Concept Associates (KL) Sdn Bhd worked closely with Powersoft technicians to develop custom presets that matched the store’s acoustic profile. In ArmoníaPlus, NNNN’s speaker presets are available, although a few ON7 system speakers require manual configuration.
The installation was carried out without any hiccups, with the ON7 speakers placed near the main entrance of the store – one facing the main entrance and the other facing inwards, both placed in front of a pillar. The Powersoft amplifiers were integrated into the store’s tills. Two Powersoft T604A are powering two stacks of NNNN x OJAS ON7, and the store is using their own Pioneer DJ console in combination with a Yamaha MG10XU mixer.
