Varun Mahesh Jagger has joined Powersoft as regional manager for distribution in Europe, the Middle East, India and Africa.
Joining Powersoft in 2018, Jagger previously served as sales manager for EMEIA in 2021, and will now take responsibility for overseeing Powersoft’s growth in the EMIA’s distribution network, directly managing area sales managers and reporting to Powersoft’s global sales manager (distribution) Fabrizio Romano Bolzoni.
The new role will see Jagger take on a broader strategic remit for the region, with Jagger seeing the promotion as an opportunity to optimise the Powersoft regional distribution strategy while also expanding into new verticals, and scale the sales team in line with local growth potential.
Jagger commented: “Powersoft is already seen as an innovative leader for amplifiers across the world. But the perception of the brand, and the knowledge of our products, is not uniform across markets and verticals.
“Over the mid-to long-term I aim to streamline the distribution network to leverage us for growth across verticals and markets –preparing the sales team for better growth in the region and supporting our distributors and partners to translate Powersoft’s global vision at a local level.”