LED technology driven by Pixera media servers is taking sales reps on an immersive journey to the stars and back at the sci-fi-themed LifeWave Welcome Center in Draper, Utah.
The Welcome Center, commissioned by LifeWave founder and Star Trek enthusiast David Schmidt, is a permanent experiential space designed to inspire and engage the wellness company’s most senior ‘brand ambassadors’. Emmy Award-winning designer Doug Drexler – known for his work on various Star Trek series and films – was brought in to oversee the creative design of the space, with California-based integrator Original Syndicate tasked with systems design and the technical integration of the ambitious project.
Visitors to the Welcome Center (typically groups of successful LifeWave sales representatives, who are given 20-minute guided tours of the space) begin their journey in the Hologram Room, where they’re greeted by a life-sized holographic introduction from Schmidt, delivered via a Proto Epic holographic display. From there, they enter the Time Travel Tunnel, a cinematic corridor lined with ultra-fine-pitch Megapixel Ventana microLED panels – including 0.8mm-pitch walls and a custom ceiling configuration using 1.25mm Ventana – displaying content related to the company’s history and product offering.
The LED display system – the largest architectural deployment of Megapixel Ventana to date – is driven entirely by a stack of Pixera two Quad Gen.2 media servers.
The tour continues to a series of interactive kiosks, each using 55-in Sony OLED displays to showcase product information, ambassador success stories and company milestones. Finally, the futuristic Beyond Tomorrow area uses transparent LG OLED cylinders to display layered content about the company’s upcoming products (including humanitarian drones and ‘light-infused’ water), giving the impression of the content floating in space.
photos: Original Syndicate