Pixel Global AV has announced that it is expanding into the African market following a partnership with Cape Town-based supplier Kilowatt Audio Visual.
As part of its newly unveiled Global Partnership Programme, Pixel Global AV has collaborated with Kilowatt Audio Visual to launch Pixel Global AV South Africa.
The installation specialist states that the move was prompted in response to the acceleration of the technology market in Africa and the new challenges to the European market presented by Brexit.
According to statistics from InfoComm International, the African region was valued an estimated $4.63 billion in 2016, with annual growth recorded at 13%.
Pixel’s move into the region will be backed by a local office offering local support to customers.
Dillon Jearey, the appointed CEO of Pixel Global AV South Africa, commented: “We are excited to now offer our clients international support and product expertise as we move into a more connected world, with video conferencing becoming a standard in corporate communication.”
He added: “This partnership opportunity fits strategically into our accelerated growth program for Kilowatt AV.”
Global CEO of Pixel Global AV, Tim Darwell-Taylor, said: “Having conducted work for clients in Africa from the UK, we understood the need to find a partner who can support clients locally. Kilowatt is an established AV provider in Africa and its strong client base, creativity, technical expertise and delivery strength made them a natural business partner for us.”
“Business spending in Africa is expected to grow to $3.5 trillion by 2025 (Harvard Business Review, 2016) and this collaboration will help differentiate Pixel Global AV in this key region,” he continued.
The partnership is one of many to be announced throughout the year by the company.