Pixel Artworks has announced that Kelly Eagle and Miranda Pincott will take on the role of joint managing partners.
Eagle and Pincott take on the role from former managing director Tom Burch, as Burch moves into a new role as chief experience officer at Further Group, Pixel Artworks’ parent company.
The change in leadership follows a period of growth for Pixel Artworks amid rising demand for immersive brand experiences.
Eagle, formerly Pixel Artworks’ head of client services, will lead commercial strategy and client partnerships after building lasting relations and delivering projects for Pixel Artworks, including live storytelling, projection mapping as well as XR, AR, and MR experiences.
Pincott, formerly Pixel Artworks’ head of studio, will now oversee creative and production delivery, driving the execution of Pixel Artworks’ immersive installations by focusing on emotive storytelling and creative experiences.
Both managing directors bring more than 25 years of combined experience to the role, playing key roles in driving Pixel Artworks’ client base and delivering projects across retail, sport, culture, and leisure verticals.
Burch commented: “I couldn’t be happier handing over the reins to Kelly and Miranda – two industry-leading professionals I’ve worked with for over two decades.
“Their passion and leadership will drive the agency’s success. While I take on a broader role, I’ll continue working closely with clients and teams to pioneer the next generation of digital experiences.”