Piccadilly Circus gets LED upgrade

TDK has upgraded its iconic neon sign at London’s Piccadilly Circus with LED technology. Barco collaborated with project management company, MT² and system integrator, Beaver Solutions to create the LED display that covers nearly 100 square metres.

Barco’s 16mm TF-16BK LED tiles were used for the display. The sign also uses a web-based Scala content management system, supplied by Beaver.

The Scala system plays a variety of media formats providing flexibility for the various creative agencies.