Peerless and Midwich bolster relationship

Peerless UK is strengthening its relationship with distributor Midwich, supporting the companies’ recent distribution agreement with staff training.

Gordon Dutch, managing director of BBG-Peerless and Peerless-AV and vice president of Retail Strategy, Peerless Industries Inc, said: “BBG has enjoyed a very fruitful and long standing relationship with Midwich over many years and we are thrilled that they have now chosen to partner with our award winning BBG/Peerless products.”

Lee Baker, business manager at Midwich, said: “We wanted to add a third branded bracket into our range, after exiting with Omnimount last year. We have been in discussions with Peerless for over a year and seen them release some excellent products, such as their Slimline mounts that are only 8.4mm thick and Smartmounts to simplify installation. We will also launch with the Peerless cable range, which is ideal for customers that purchase consumer electronics products.”