Panasonic pushes whiteboards through IT distributor

Panasonic System Networks Europe (PSNE) is targeting business with its interactive whiteboards after expanding its partnership with Westcoast to cover the products in the UK and Ireland.

Westcoast supplies IT products to the computer reseller network and are a wholesale distributor of Panasonic products in the UK and Ireland.

Panasonic hopes the move will allow them to expand the market for its interactive whiteboards beyond the “now matured” education sector.

The company will supply the whole range of Panasonic interactive Panaboards along with software solutions and customisable mounting systems.

David Daniels, AV sales manager at Westcoast said:"The announcement marks a significant change to our partnership with Panasonic who are one of our key vendors at Westcoast. It reinforces the strong synergies in what we are mutually looking to achieve across both of our businesses. We are excited about adding to our portfolio of products and the partnership also gives us and the reseller complete product solutions from one vendor.”