NewTek has launched a new channel programme for its global resellers, announcing that its
products will be sold exclusively through the reseller channel.


The NewTek Channel Program offers three tiers of partnerships and provides training through NewTek University. Certification classes are offered in person and online and are designed to provide expertise in selling NewTek solutions, live video production, NDI and IT network infrastructure for video, sports production and instant replay, production graphics and system automation.
Certification is awarded for completion and demonstrated competency in each of the NewTek University courses. Resellers gain Platinum, Premier or Plus status in the program based upon achieving levels of qualification. Platinum resellers will have the exclusive opportunity to offer NewTek hardware product service and repair, as well as product training.
Barbara Spicek, senior vice president of NewTek, said: “We realise the best way to assure that end users have full support and service close at hand is through a robust and well-trained reseller channel.
“We have designed a programme with a focus on high-quality product and implementation education, as well as additional benefits ranging from increased margins to robust marketing support.”