The LED Studio has appointed Nader Fawaz to the position of sales director ME as part of a push to strengthen its global team and build its presence in EMEA.
Fawaz has more than 13 years of experience in the AV industry including stints at Unilumin and SiliconCore. He said: “I am proud to be representing and further establishing this brand in the Middle East. The company produces products to a European standard, with design and assembly coming from the UK. The products represent the higher end of the LED spectrum and are ideal for digital signage, corporate and control room solutions.
“The way LED Studio products are designed is perfect for the Middle East market. From both an environmental and a sustainability perspective, the focus on reducing heat emissions from the display, enhancing performance whilst reducing power consumption brings significant competitive advantage.”
Rob Bint, CEO at LED Studio, added: “We are very pleased to welcome Nader on board to strengthen our Middle East operations. He will form a crucial part of our senior team and will work closely with our global team to further advise on product evolution and design features specifically for the needs of this market.
“Nader is an expert at introducing new technology to the Middle East and bringing additional value to product sales through accompanying services, we look forward to growing our presence with him.”
Later this year the LED Studio will launch an office and studio showroom in Dubai and plans to further increase its team by including local service and support personnel. The company will also unveil a training programme for the region and invite integrators to become authorised service providers.