Midwich underlines VC commitment

AUTHOR: Inavate

Midwich is pushing into the videoconferencing market, signing a distribution deal with Radvision.

In a separate announcement Access Audio Visual also revealed it would take on Radvision products under a reseller deal that will see the company supply the Scottish market. Access will be supplying the SCOPIA XT1000 SMB solution designed for small to medium sized businesses.

Lee Baker, business manager at Midwich, claimed the demand for videoconferencing is growing, citing travel disruptions, such as strikes and the ash cloud, as drivers pushing the trend. He added that companies are continually cutting travel budgets and the video conferencing market is predicted to be worth £450 million (€540 million) by 2015.

“We are delighted to sign such a strong brand,” he continued. “As a leading manufacturer within the industry, providing OEM solutions to CISCO and other major industry players, Radvision has further developed its solutions to include the VC240 desktop solution and the XT1000 room based solution. With complete end-to-end solutions, we are extremely excited about this deal and the opportunities it will create for our customers in delivering first class visual communication solutions.”

Lee Hooker, AV general sales manager at Midwich, noted that the company was making “a significant investment in video conferencing”, appointing specialists to provide technical support and guidance.

"This team will be headed by a new sales manager and we will be looking to add two further product specialists before the end of the year.

“Demonstration facilities will be available in London and at Radvision’s HQ in Stockley Park, Uxbridge. We will also have a demo room at our offices in Diss, Norfolk. Any resellers that are interested in Radvision should call our sales team to book an appointment,” he added.