Creative Realities expands into EMEA digital signage market

Creative Realities expands into EMEA digital signage market
Creative Realities, a provider of digital signage systems in North America, has announced the development of a channel program tailored and targeted to the EMEA marketplace.

As the global digital signage and IT market is generally moving to a predominantly SaaS business model, Creative Realities is positioned to appeal to EMEA digital signage integrators in need of enterprise-level CMS platforms to capitalise on key growth verticals such as retail, convenience stores, and the food service/restaurant segments.

ClarityHub is purpose built for the food service and restaurants including the QSR and convenience store segments. ReflectView is for retail. AdLogic provides ad-serving capability and programmatic integration for campaign management required for retail media networks. 

"Channel programs are not new to the industry but are often a challenge for integrators to extract real value,” says CEO Rick Mills. “We’re hopeful this program will resonate with the EMEA community and provide a value proposition both to their customers and their go-to-market business model.”

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