Midwich has announced its own UK and Ireland live events market division, supported by Sound Technology and PSCo.
The new division, Midwich Live, constitutes two independent specialist businesses under the Live banner, with Live Technology (formerly Sound Technology) serving as the distribution arm, and PSCo and Dry Hire Lighting operating as the trade rental arm.
With this new setup, Midwich Live aims to offer one distribution business with one main contact and account across audio, video, and lighting, with an expanded portfolio that offers LED video, projection, cables, rigging, and accessories.
Steve Fay, managing director, Live Technology, commented: “Live represents a bold step forward in how we serve the live events community. By bringing together trusted names and specialist expertise, we’re making it easier than ever for our partners to access the technology, knowledge, and support they need to create unforgettable experiences.”
Pictured: Midwich Live team