Icecat and the Midwich Group have announced that they are strengthening their collaboration, using Icecat as a central source of product information across their webshop environments.
Icecat supports multiple group identities and pro AV entities, with its use to be rolled out in phases across the Midwich Group, including Midwich Benelux and Kern & Stelly.
This new system brings structured and validated product information that can be applied across a Pro AV workflow, including webshops and dealer portals, tender and project environments, quotation and configuration tools, as well as internal sales and advisory platforms.