Disguise has opened an 8,000-square-foot office and experience centre in Atlanta, created as an open, hands-on space for the creative community to test, learn and build real-world skills.
Designed for creators, technologists and production teams, the centre offers access to the same real-time technology trusted on the world’s biggest concert tours and live productions. It will also host training, demos and community-focused events designed to take ideas from concept to show-ready moments.
Disguise SVP of Customer Excellence, Sarah Lewthwaite said; “This expansion gives us the ability to be closer to our clients in the Southeast and offer a more dedicated, in-person experience for exploring creative ideas, testing technology and collaborating on ambitious projects together.”
The new space is located in Atlanta’s Westside Paper building in West Midtown. It houses a new area for Disguise’s creative and technical solutions teams, along with a dedicated hardware support center for the Americas and the experience centre. The centre will allow creators, technologists and brands to test ideas before they go live and will host community events and training sessions to build practical skills in pre-production, creative sequencing, system integration and projection workflows.
The experience centre features a virtual production LED stage for demos, prototyping, and research and development, offering teams a platform to explore new approaches to storytelling. The stage is powered by Disguise Studio Pro, Disguise’s full-service virtual production system for flexible content production.
Completing this setup is a GX 3+ media server, the newest powerhouse system from Disguise, renowned for its high-performance playback capability that enhances live and immersive experiences. The stage itself is realised using Planar CarbonLight CLI Series and Leyard ALF Series LED panels, forming a high-quality canvas optimised for virtual production and real-time content.